Sue Andrews to Promote Jacksonville Judas in Holiday Billboard Campaign

Sue Andrews is putting her suspense novel Jacksonville Judas on billboards from Thanksgiving through New Year’s Eve to reach holiday travelers and shoppers. The campaign aims to boost visibility for the Southern mystery, which follows attorney Wade Nevlin as he investigates his best friend’s death.

Why it matters: - The holiday campaign puts Jacksonville Judas in front of one of the year’s largest travel audiences. - The billboard run is designed to reach holiday travelers, mystery readers and shoppers during the Thanksgiving and Christmas season. - The promotion could broaden visibility for Sue Andrews’ suspense catalog, including the follow-up novel A Killing in the Keys.

What happened: - Sue Andrews’ Jacksonville Judas will appear in a high-visibility billboard advertising campaign from Thanksgiving Day through New Year’s Eve. - The campaign is aimed at introducing holiday travelers to the novel during peak travel traffic. - Jacksonville Judas is set in Jacksonville, Florida, where Andrews lived for nearly two decades. - The novel follows attorney Wade Nevlin after his best friend dies under circumstances officially ruled a heart attack. - Wade launches an investigation that takes him across the South and into New York City.

The details: - Jacksonville Judas centers on a deadly conspiracy, with Wade refusing to accept the official explanation for his friend’s death. - The book is framed as a Southern murder mystery with twists, suspense and a focus on loyalty, justice, perseverance and truth. - Andrews said Jacksonville has always held a special place in her heart and that writing Jacksonville Judas let her honor the friendships she made there. - Andrews is an accomplished author whose work spans memoir and suspense fiction. - Andrews formerly served as president of the Inland Empire California Writers Club. - Andrews’ later novel, A Killing in the Keys, continues the story of Wade Nevlin. - Jacksonville Judas is available on Amazon in Kindle and paperback editions.

Between the lines: - The billboard push appears aimed at converting seasonal foot traffic into book sales without relying only on online discovery. - Grounding the story in Jacksonville and personal memory gives the novel a built-in local identity that marketing can amplify. - The campaign also reinforces Andrews’ brand as an author who mixes emotional depth with page-turning suspense.

What's next: - The billboard campaign runs continuously through New Year’s Eve. - Holiday travelers encountering the ads may be directed to pick up Jacksonville Judas during the shopping season. - Andrews’ broader suspense series may continue to draw interest through A Killing in the Keys and her other books.

The bottom line: - Jacksonville Judas is getting a seasonal marketing push built to turn holiday visibility into new readers.